Successful sellers will always emphasize the importance of building a niche market when starting a business or selling for extra income. While the benefits of developing a niche market may be obvious to some, the underlying necessity may not.
For those who may not know, a niche market is selling goods or services that are very specific to an individual's needs, such as figure stands for Mego Super Hero Action Figures. While many may be focused on selling the Mego Figures at a premium, another seller has innovatively tapped into the market of creating an accessory to a highly sought after product, and creating a valuable supplement.
A secondary benefit of finding and developing a niche market, is that while there may be tons of Mego Figure sellers in the market, there are probably only a few sellers who are offering the stands, so their competition is very low, resulting in higher sales for them.
The third, and most important benefit, is that online sales definitely dip during the summer months, while people are vacationing and taking advantage of the outdoors and warm weather. So while you may be a seller who prides themselves on selling a wide variety of items, it is nice to count on your niche items to get you through the lean months of sales.